Wednesday March 10, 2010 at 14:11

attentionindustry:caro:

Marketing fail: If you’re a product that people drink, please do not include “yellow” and “snow” in the same sentence describing a promotion.
Too bad, because Veuve is pretty savvy as far as digital marketing goes.

Seriously?  Yellow Snow?  Context proofing is just as important as content proofing.

attentionindustry:caro:

Marketing fail: If you’re a product that people drink, please do not include “yellow” and “snow” in the same sentence describing a promotion.

Too bad, because Veuve is pretty savvy as far as digital marketing goes.

Seriously?  Yellow Snow?  Context proofing is just as important as content proofing.

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