Sunday November 23, 2008 at 15:17
“Most media, like television, used to be a kind of flow. You’d sit down, you’d turn it on and you’d watch. The reason advertising is completely broken is that the flow doesn’t exist anymore. There’s no prime time. There’s no such thing as must-see TV. Everyone’s composing their own flow. And once you start becoming the composer of your own flow, you can’t go back. You’re like, Why would I have somebody dictate to me what I watch when I’m used to programming for myself?”
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Lars Bastholm, chief creative officer at AKQA, from the NYT Magazine article “Multiscreen Mad Men” (via Stowe Boyd). The “flow” also known, to us, as the Now Web
